![]() Year on year there were more and more games that grew primarily via the ad-driven model. There are some games that fall into both Casual and HyperCasual as they may have been iterated on with deeper mechanics, but the trend is clear. The chart above shows the estimated monthly downloads for the biggest HyperCasual titles from 2015-2019. 2015 – 2019 Aggregated HyperCasual Downloads on iOS and Android Although having precise numbers can only be achieved if you own the app yourself, estimations provide very reliable trend analysis and it will be these trends we look at. Over that time they have tagged 1300+ games and estimated their overall downloads worldwide. They have been tracking the charts of 47 app stores around the world and manually analysing and classifying Top 100 games into genres. We worked with AppMagic who are an app store revenue and download estimator to assess the growth and proliferation of HyperCasual games. The very best games blend the ad experience and mechanics together and create fast, simple games that appeal to the broadest audience of players. HyperCasual games are truly free to play, you pay with your time and eyeballs when you watch an ad, but you’re never asked, forced or limited by gameplay by your inability to purchase a currency or speed up a timer. Generating profits from any ad network, offer wall or affiliate scheme – anything not directly paid for by the gamer. I would define a HyperCasual game as: any game that relies on 95% of its revenue from ad monetization. It is in fact a business model.Ī hugely successful business model at that. The greatest trick HyperCasual ever pulled was convincing the world it was a genre. HyperCasual is a business model, not a genre. If you want to read more about the Mechanics of HyperCasual or How Voodoo dominated the category in 2018. In this article we will investigate how that market has grown and potentially where it will continue in 2020. ![]() HyperCasual as a market has grown from strength to strength over the last 3 years and for all the naysayers that the genre has peaked and is now in decline, I say “Simplicity is the ultimate sophistication.” The simplicity of the titles and the scale of audience is both shocking and inspiring. When you download a game about Ironing, Coloured Sand or WaterSlides you wouldn’t expect them to be the most popular games on the store, downloaded up to 20 million times in a month. HyperCasual is a perplexing genre for many creators of mobile games.
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